Many first time purchasers of accounting
software encounter severe sticker shock regarding the cost of
implementing accounting software systems. The reality is that the cost
of implementing a mid-market to high-end accounting software system will
typically range from 1:1 to 2:1 compared to the cost of the software. In
smaller cities and rural areas such as Rome, Georgia or Birmingham,
Alabama, the range is typically 1:1. In larger cities such as Atlanta,
Georgia or Dallas, Texas, the range is typically 1.5:1. In the largest
cities such as Boston, New York City, and San Francisco you should
expect to pay closer to 2:1.
For example, if you
purchase $25,000 worth of software, you could expect to pay $25,000,
$37,500 and $50,000 in implementation fees in Birmingham, Atlanta, and
New York City respectively. Remember - this is just a rule of thumb and
the difference in these implementation costs mostly reflect higher rent
and labor costs.
Additionally, the ratio
for the larger, more established resellers will typically range a little
higher than smaller, less established resellers for several reasons as
follows:
-
Because they are
better, they can demand a higher price.
-
Larger resellers
typically devote more resources to support, hence that's why they
became larger resellers.
-
Larger resellers
will typically work hard to achieve customer satisfaction, even if
that means losing money on a deal - once again that's how that got to
be larger resellers.
-
Larger resellers
will typically spend more on training their personnel, attending the
annual conferences, and investing in computer labs, facilities,
projection systems, etc.
You will also see this
ratio slide downward a little as the number of user seats grows higher.
For example, assume the same company purchases the same amount of
software, only they price it out for 25 users and 100 users. The ratio
at 25 users will probably be higher (let us say 2 to1) while the ratio
for the quote assuming 100 users would be lower (let us say 1.5 to 1).
This is because there are economies of scale at play. Additional users
can typically be accommodated for little extra costs, and this savings
is usually at least partially passed along to the customer.
Yeah, But Why Does
it Take $25,000 to copy a program from a CD ROM drive to my Hard Drive?
Many people do not
understand why the implementation costs are so high. Let me try to help
you understand these costs. First of all, I can assure you that very few
resellers are driving BMW Boxters -most of them appear to be generating
a modest living. in other words I have not seen much evidence that
resellers are raking in the dough. The evidence suggests just the
opposite. I've often encountered staff of accounting software vendors
who tell me that they "Used to be a reseller". However I have almost
never encountered a reseller who told me that "I used to work for the
accounting software vendor, and decided to go out on my own". (David
Harris at EC Internet )is the only one I can think of. It would stand
to reason that if resellers made a killing, many accounting software
employees would jump ship and get into that line of business - but 95%
of the time it works the other way around.
Here is another
perspective. When you pay for implementation of the new system,
implementation actually only accounts for 10% of the costs. Training is
actually the major activity that occurs during the implementation. For
example, presented below is an example of where the time is actually
spent assuming a 25,000 implementation with 12 modules, 5 users, and
just 1 installer.
Assuming 12 modules, 5 Users, 1 Installer |
Hours |
Rate |
Total |
|
|
|
|
Evaluation/Selection: |
|
|
|
|
Administrative Time |
6 |
125 |
$ 750 |
|
Document current needs, system |
8 |
125 |
1,000 |
|
Travel Time |
8 |
125 |
1,000 |
|
Consulting Time |
16 |
125 |
2,000 |
|
Research |
6 |
125 |
750 |
|
Demonstrations |
4 |
125 |
500 |
|
Report |
6 |
125 |
750 |
|
Placing orders for hardware & software |
4 |
125 |
500 |
|
|
|
|
|
Implementation: |
|
|
|
|
Install system |
8 |
125 |
1,000 |
|
Travel Time |
22 |
125 |
2,750 |
|
Configure Printers |
2 |
125 |
250 |
|
Configure Users |
2 |
125 |
250 |
|
Preliminary Training |
6 |
125 |
750 |
|
Research & Preparation |
10 |
125 |
1,250 |
|
One on One Training |
16 |
125 |
2,000 |
|
Compile Accounting Data |
6 |
125 |
750 |
|
Input Accounting Data |
6 |
125 |
750 |
|
More One on One Training |
16 |
125 |
2,000 |
|
Process Month End & Produce Reports |
8 |
125 |
1,000 |
|
More One on One Training |
16 |
125 |
2,000 |
|
Create Report Formats |
12 |
125 |
1,500 |
|
Administrative (Time Sheets, Billing, etc) |
12 |
125 |
1,500 |
|
|
|
|
|
|
|
|
|
$ 25,000 |
In this example, we see
that actual implementation time is only $1,000. However training time
which consists of 1 pre-training class and three 90-minute training
sessions per module (introduction, setting up, and using) accounts for
the lion's share of the work performed. Studies show that between 50% to
70% of all accounting software system implementations fail to some
degree, and those failures are mostly attributed to inadequate training.
I hope you find these
insights useful.
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